About Amarae
About Amarae
Founded in New York in 2025, Amarae was created with a simple philosophy: that a wedding gown should carry more than beauty; it should carry meaning.
Each piece is made entirely by hand, developed in close collaboration with skilled artisans. From first draft to final stitch, every gown follows a slow and considered process. Some take weeks, others several months, depending on the intricacy of the embroidery and the structure of the silhouette. The focus is never speed. It is intention, and a deep attention to detail that can only come from hand-making each piece.
The heart of the work lies in its embroidery. Amarae specializes in zardosi and aari, two traditional South Asian techniques with centuries-old origins. Once reserved for garments worn by royalty, these methods involve precise threadwork, silk floss, and hand-placed beadwork. The process is time-consuming and creatively exacting. It is also been passed down through generations of artisans, and now reinterpreted. The final gown is a conversation between South Asian technique and Western silhouette, brought together through a process rooted in care. Amarae is based in New York, shaped by a dialogue between design and tradition.
Designer
SUSHIL MISTRY
Born in India and raised just outside New York City, Sushil was first introduced to fashion through an unexpected path: a study abroad program in Paris at the age of sixteen. Enrolled in a pre-college summer course at Parsons School of Design, he became drawn to the language of fabric, silhouette, and form. It was there, surrounded by architecture, art, and craftsmanship, that his fascination with garment-making quietly took root.
Over the next decade, he cultivated a focused design practice shaped by heritage and restraint. With a particular interest in bridalwear, he developed a language rooted in precision and care, combining traditional Indian techniques with a clean, modern sensibility. His influences span continents, but his approach remains grounded: design slowly, edit carefully, and build garments that carry meaning in both their making and their wear.
His work is deeply informed by traditional hand embroidery, especially zardosi and aari, techniques he respects not only for their beauty but for their cultural and generational significance. These craft traditions continue to shape the way he views design, not as ornament but as conversation between the maker, the material, and the person who will eventually wear it.
Now 29 and based in New York, he leads Amarae with the same intention that sparked it: to create pieces that feel personal and expressive.